Planned Homeowner Spend on Home Improvement Projects in 2025 Covered in Latest Keystone Consumer Report

Keystone Market Research is excited to announce the release of its highly anticipated Autumn 2024 Consumer Fenestration Trends Report, a comprehensive analysis that offers unprecedented insights into homeowner preferences, spending plans, and trends within the fenestration and home improvement sectors. With input from over 5,600 homeowners collected through multiple surveys conducted this year, this report is the most extensive of its kind and promises to be an essential tool for businesses looking to stay ahead of market trends.

The Autumn report uncovers how homeowner preferences have evolved throughout 2024, providing detailed insights into materials and styles for windows, doors, and conservatory roofs, as well as glazing options. The report also covers homeowner investment priorities and anticipated spend for 2025, comparing it to spending trends from 2023 and 2024. The industry has experienced a wave of challenges as post-pandemic home improvement surges have settled, and this report aims to help businesses understand the trajectory for next year.

In addition to spend analysis, the Autumn report highlights key shifts in home project priorities for next year and beyond, with prospects for fenestration looking positive both in homeowners’ short and long-term plans. Replacement doors are a key focus for short to mid-term projects, with windows emerging as a long-term priority.

Charlotte Hawkes, owner and director at Keystone explains further: “Despite the continuing economic challenges it’s been positive to see homeowners plans to continue investing in their homes. Interestingly, younger homeowners are leading the charge in planned home improvement spending next year, with 36% of this group planning to increase their budgets in 2025, compared to just 17% of older homeowners.

“Throughout the year, we’ve also seen a notable reduction in the number of "no preference" responses from homeowners, indicating that consumers are becoming increasingly decisive about their choices in fenestration products. Our reports seek to help the industry to understand these preferences and adapt their strategies and marketing to make the most of the opportunities available next year.”

Keystone is also proud to share that their work in delivering cutting-edge consumer & market insights and bespoke research services has earned them a finalist spot for Best Business Initiative at the prestigious G24 Awards. This recognition underscores their commitment to providing businesses in fenestration reliable and actionable research products, which have become a trusted resource for companies throughout the industry.

For more information on the Autumn report or to explore all research services available, please visit: www.keystonemr.co.uk.